Top 5 picks
The toys showing up on every wish list this year.
-
Ages 5+See it on Amazon
Primal Hatch Megalodon Hatching Shark Egg
A giant egg that cracks open to reveal an interactive megalodon. Kids can re-hatch it again and again.
-
Ages 8–13See it on Amazon
CrunchLabs The Crunchinator by Mark Rober
A crank-powered crushing machine with swappable plates and a phone holder for slow-mo videos.
-
Ages 4–7See it on Amazon
Little Live Pets My Magical Dragon Skye
A soft dragon with a digital belly screen that reacts to being fed, petted and played with.
-
See it on Amazon
KPop Demon Hunters Zoey “Golden” Singing Doll
Zoey from the Netflix hit, singing “Golden.” Expect this one to go fast.
-
See it on Amazon
LEGO Disney Moana 2 Heihei
A buildable Heihei the rooster. One of the best-reviewed LEGO sets of the season.
Hatching & interactive pets
Surprise reveals and toys that react back.
-
See it on Amazon
Hatchin’ Yoshi Interactive Toy
Yoshi hatches from his egg with lights, sounds and reactions for Mario fans.
-
See it on Amazon
Peekimo Interactive Pet & Wearable Charm
A tiny virtual pet kids clip on and carry. It gets brighter the more they play.
Slime & squishies
The sensory craze that still hasn’t slowed down.
-
See it on Amazon
Gui Gui Mega Slime Haul
Five scented slimes plus 50+ mix-ins in one big bucket. A Toy Insider Hot 20 pick.
-
See it on Amazon
Gui Gui Fruity Glow Slime Kit
Fruit-scented crunch and gloss slimes that glow. A smaller, budget-friendly kit.
-
See it on Amazon
Original BigBlok Squishy Stress Cube
The oversized squishy cube kids squeeze, stretch and trade videos about.
Dolls & pretend play
Big-imagination toys for storytelling and play-acting.
-
See it on Amazon
Bluey Light and Surprise Heeler House
A 28-inch Heeler home with lights and sounds, straight from the show.
-
See it on Amazon
PAW Patrol The Dino Movie Megasaurus Vehicle
The giant dino rescue vehicle from the new PAW Patrol movie.
-
See it on Amazon
Play-Doh Super Sizzlin’ Kitchen Playset
A pretend kitchen with realistic cooking sounds and plenty of dough to cook up.
-
See it on Amazon
Barbie in the Nutcracker Clara Doll
Clara with a surprise tutu transformation, timed for the holiday movie.
-
See it on Amazon
American Girl Disney Frozen Elsa 18-inch Doll
The splurge pick. A collector-quality Elsa in her signature blue gown.
Build & create
Hands-on projects for makers and crafters.
-
SplurgeSee it on Amazon
ChompSaw Kid-Safe Cardboard Power Tool
A real power saw that cuts cardboard but not skin. Turns boxes into builds.
-
See it on Amazon
Rainbow Loom Spin Studio
A spinning loom for faster bracelet making, with 6,000 bands included.
-
See it on Amazon
Luna Storytime Disney Princess Friendship Collection
Screen-free princess stories, perfect for a bedtime routine.
-
See it on Amazon
LEGO Ideas Vending Machine 1,000-Piece Puzzle
A colorful family puzzle for cozy nights in.
Stocking stuffers
Small, inexpensive, and still on trend.
-
See it on Amazon
Clickeez Series 3 Collectible Keyclips (5-pack)
Clicky character charms to clip on backpacks and trade with friends.
-
See it on Amazon
Starbox Nook Nooks Series 1 Blind Box
A mystery collectible in every box, for kids who love the unboxing.
-
See it on Amazon
Dungeons & Dragons Questers Adventurer Characters
Pocket-size D&D heroes. A first step into fantasy play.
-
See it on Amazon
CATAN On The Road Card Game
A quick, portable spin on Catan for car rides and restaurants.
-
Ages 7+See it on Amazon
Exploding Kittens Rage Mode
The chaotic card game, now with a sabotage twist.
-
See it on Amazon
Shrek the Halls Musical Shrek Plush
A singing holiday Shrek that grown-ups will enjoy as much as kids.